For the past six months, I’ve been diligently engaged in market research focused on the world of Podcasting. I’m eager to share some of the insights I’ve gathered.
Podcasting has emerged as an emerging and powerful marketing tool, capturing the attention of a vast assortment of listeners and an ever-expanding cohort of producers. What’s driving this remarkable phenomenon?
In the pursuit of profits, podcasting has become the latest and most fashionable addition to the marketing arsenal, catering to the insatiable appetite of a rapidly growing market. It’s akin to a meteoric rise:
Link to growth projection:
https://www.rumble.studio/blog/the-growth-of-the-podcast-industry
However, when it comes to the supply side, it’s still in its infancy. While the demand for podcasts is surging, supply is struggling to keep pace, often compromising on quality in the process. As the saying goes, you can have things fast, cheap, or good—choose two. The supply market, faced with the challenge of feeding this ever-hungry giant, has opted for speed and affordability, regrettably sacrificing the “good” aspect. This has led to content being produced with consumer-grade equipment and makeshift studios. Consequently, as today’s listeners become more discerning and selective, they naturally gravitate toward higher-quality content.
The demand for monetization in this industry is here to stay, but the question lies in the state and condition of the supply market. Much of the supply side has been operating at a consumer level, with a few standout exceptions like Joe Rogan.
What Makes a Bad Podcast & How to Avoid Making One
Now, let’s delve into what defines a subpar podcast and how to avoid creating one:
While further evidence is needed to fully substantiate the argument for the importance of quality, it’s clear that poor audio quality is a factor that should be diligently avoided.
In due course, a significant portion of newcomers will graduate from the consumer level to the industrial level, and a select group, the “cream of the crop,” will rise to the pinnacle, setting new standards for excellence. To draw an analogy, as with driving, while starting with basic vehicles is enjoyable, people will eventually aspire to more sophisticated options. This is where individuals like Michelle Obama and similar personalities will operate, and this is where we can make our mark.
One might view this as a prediction, with time ultimately determining its validity. However, for now, based on the current landscape and considering typical human behavior, all indications point towards a trajectory marked by greater professionalism and an emphasis on higher production quality within this industry.
Podcasting Economics